The current context, characterized by the persistence of a crisis situation, has changed substantially even the media world and how we relate to it. The spread of the tablet and the use of news from mobile devices required a radical change of approach and a thorough knowledge of the tools of the new journalism, combining them with the tools of the past.
There are four types of approaches that distinguish the style of work of our division Media Relations Strategy:
– Strategic approach, which implies working by objectives
– Creative approach, which implies proactivity and reactivity
– Methodological approach, which implies the management of the in & out information
– Analytical approach, which promote the increase in value of results.
Only by their perfect mix within a path of continuous deep and well-structured work, carried out in collaboration with the company management, you can think to a real strategy of Media Relations.