“To maintain the maximum product visibility means preserving leadership and competitiveness”
The strong competition now present in all markets, and especially in B2C, requires a very thorough and strategic job, in order to optimize time and resources available, and get the best results. When talking only about Product, it is important to always have a detailed brief from which extrapolate different contents to send to as many newsrooms as possible, only then the maximum awareness and the brand visibility can be pursued. These goals are achievable, indeed, if at the basis there is an extensive and very long Press List, able to spur the interest from several fronts and on several occasions, not limiting ourselves to one sector but also in complementary sectors that can be influenced or affected by the performance of the product.
To ensure oneself visibility and space, it is necessary also to arrange an articulated PRESS PLAN, where to program the news sending of different “cut” on the basis of the target of our interlocutors and types of media (the offline language is not the same as the online), along with a frequent, constant and calculated pressing. A clear and targeted strategy in order to increase the chances of publication, either it is about a product aimed at the consumers or a product aimed at professionals or B2B.
A winning methodology which must be combined with regular monitoring of the results so as to have under control the redemption having idea of the correct and timely reflections in order to operate, if needed, a change of path.
Our Press list (online and offline publications):
- General B2C magazines (women, man, familiar)
- Specialized B2B magazines
- Specialized GDO magazines
- Target PROFESSIONAL magazines
Our referring contacts:
- News editors
- Section editors
- Journalists
- Free lance
Operations:
- Periodical brief meetings
- Internal supportive educational
- Drafting of press releases of different cuttings
- Creation and management of PRESS PLAN
- Periodic sending to editors
- Management of received requests
- Results monitoring
- Final report (Media Coverage Analysis)